Skip straight the Pickle Power
What’s the point in spending time and money creating a beautiful website if nobody is going to see it? Kind of pointless, if you ask me.
Search Engine Optimization(SEO) plays a huge role in improving your website’s visibility and attracting organic traffic. Take a read of our guide on optimising your website to improve its search engine performance.
Research Your Keywords
Find out what words and phrases your target audience will be using to find your site. Tools such as Google Keyword Planner is a great way to see which words may be more effective than others. Once you have your list of keywords, make sure to use them! Don’t overload your content with keywords, but make sure to sprinkle them in (only where it makes sense, of course!)
Optimise On-Page Elements
- Title Tags: Create interesting and relevant title tags for each page, incorporating primary keywords where possible.
- Meta Descriptions: Write concise meta descriptions that encourage clicks and provide a brief overview of the page’s content.
- URL Structure: Ensure your URLs are clean, readable, and include targeted keywords.
- Header Tags: Organise content with header tags (H1, H2, H3) to create a logical structure that search engines can easily interpret.
Create Quality, Relevant Content
Search engines prioritise content that adds value to users. Develop high-quality, relevant, and engaging content that addresses the needs and interests of your target audience. Regularly update your website with fresh content to demonstrate its continued relevance. One way to do this if your website doesn’t need updating with information regularly is to write blogs!
Improve Website Loading Speed
Website speed is a crucial factor in user experience and search engine rankings. Optimise images, leverage browser caching, and consider a Content Delivery Network (CDN), such as Cloudflare to ensure swift page loading times.
Mobile-Friendly Design
With the increasing use of mobile devices, having a mobile-friendly website is imperative. Read our blog on why mobile-friendly design is essential here.
Build Quality Backlinks
Earn high-quality backlinks from reputable websites within your industry. Backlinks signal to search engines that your content is credible and valuable. One way to do this is to guest write a blog on another website. They can do the same on your website! A great way to help each other out.
Regularly Monitor and Analyse Performance
Use tools like Google Analytics and Google Search Console to monitor your website’s performance. Analyse key metrics, such as organic traffic, bounce rate, and conversion rates. Regular assessments enable you to identify areas for improvement and refine your SEO strategy.
A Pickle Powered Summary
- Keyword Research: Find out what your keywords should be, and use them!
- Optimise On-Page Elements: Make sure your H tags and meta data is all in place
- Create Relevant and Engaging Content: A great way to create new and relevant content is by writing blogs regularly
- Make Sure Your Site is Fast: Loading speeds play a role on how high a Search Engine will rank your site, so make sure to optimise your website and, where possible, use caching.
- Responsi-fy Your Site: Over half of internet users use mobile, so making sure your content is accessible to all devices is super important
- Build Up Backlinks: Build up backlinks (links to your website from external sites) to prove to the search engine that your website is reputable
- Analyse Your Performance: By regularly analysing the performance of your website you will be able to tweak and improve your Search Engine Optimisation
